平埔黑豬 Pinpu Black Pig Branding
Client 平埔黑豬
Visual Design Ting-Shan Lin
Photography Yi-An Chen
Year 2019
平埔黑豬為了讓國人能吃到最優質的豬肉，決心追本溯源，大刀闊斧改善台灣豬種原混亂的現況。透過繁複的育種、採血抽樣、DNA基因篩選，終於成功復育台灣純種黑豬，並建立基因庫。期許能將肉質甘美、無腥臊味的平埔黑豬拉拔至世界舞台，成爲如同鹿兒島黑豬、伊比利黑豬的頂級食材，並希望將品嚐豬肉變成一種時尚。因此Logo設計以精品、高質感的方向進行品牌重塑。將平埔黑豬英文的4P以及產品4P的字首符號化，並翻轉、結合，也在logo裡藏入DNA雙螺旋概念。主要顏色選以酒紅及赭紅，象徵高級精緻也呈現肉質的新鮮度。
To make people in Taiwan enjoy the pork with best quality, Pinpu Black Pig had decided and thus worked to improve the origin of Taiwanese pigs, through complicated multi-breeding, blood testing, and gene filtering, for several years. Eventually, Pinpu Black Pig successfully re-bred the pureblooded Taiwanese black pig, with the expectation to making it one of the top in the world, just as Kagoshima Berkshire and Ibérico Pork.
With the full confidence in its product, Pinpu Black Pig hopes to make this taste a trend. Thus, to build up and promote itself, Pinpu Black Pig has the logo design focus on the exquisiteness of the product; that is, merging the initial letters of perfect, premium, professional, and promise, into a 4P logo with double spiral-shaped sign in dark red colour, which symbolises its delicacy and freshness.
