阿漢私廚 Ham's Private Kitchen
Client 阿漢私廚
Visual Design Ting-Shan Lin
Year 2019
阿漢私廚落腳於屏東勝利星村的將軍日式眷舍，是結合老屋新生與在地私廚的品牌。透過私廚概念，不定期推出家常眷村菜，讓顧客不只是來用餐，更能感受到「來將軍家作客」的溫馨時光。品牌識別以將軍印鑑及古舊窗花發想，選用端正威嚴的八角形，並結合老闆兼掌廚人的名字「漢」設計而成。品牌顏色為老眷村常見的朱紅與黑色，朱紅色代表舊鐵門，黑色則象徵窗框及古舊老物。為了更襯托品牌的傳統創新，也以八角形拼成窗花以及磁磚圖樣，可靈活運用在不同品項上。
Ham’s Private Kitchen, located on the Victory Star Village, is a brand combined with old military dependents village renovation and private kitchen. Not only special military dependents village food are offered, but also the special time being the guest in general’s house. The logomark comes from the general’s stamp and the antique window, combines the octagon and the chef’s name “Ham” (chinese: 漢) and represents the majesty dignity. The color of the brand features vermilion and black; vermilion for the front door, black for the frame of windows. Emphasizing the brand’s aesthetics, the octagons, which is similar to the antique window can be composed to the pattern and applied to various scene.
