桐慶新春 咖啡禮盒 The More We Get Together, The happier We'll Be
「桐慶新春」為本質咖啡與屏東自閉症協會合作推出的公益禮盒，以共好、同慶為出發點，結合藝術與咖啡的溫度，傳遞新春共享的喜悅。包裝不僅是一份禮，更是一場關於理解與陪伴的邀請。透過設計，期望讓社會大眾以更親近的方式認識自閉症藝術之美，並在共享咖啡香氣的時刻，感受「同慶」的真正意義——當我們同在一起，其快樂無比。
禮盒主視覺取自自閉症孩子筆下的桐花畫作。設計以「同慶新春」為靈感，將桐花的意象融入節慶氛圍，呈現出溫潤卻大器的視覺語言。整體構圖線條俐落、層次簡潔，搭配沉穩紅金色調，程險品牌質感也適合節慶送禮。
在細節上，設計截取桐花畫作的部分構圖，並以留白手法增添層次與呼吸感，讓畫面更具空間節奏。花蕊部分燙金，在光影之間閃耀細緻光澤，讓禮盒更具有質感。
Tongqing New Year is a charity gift set jointly launched by Bottom Coffee and the Pingtung Autism Association, created with the spirit of celebration, inclusion, and shared happiness. The design blends art and coffee to deliver warmth and connection during the festive season. This package is more than a gift—it is an invitation to empathy and connection. Through design, it encourages people to appreciate the beauty of art created by those with autism and to experience the true meaning of togetherness: The more we get together, the happier we'll be.
The main visual features paintings of tung blossoms created by artists with autism, symbolizing purity and hope. Inspired by the idea of “celebrating the New Year together,” the design integrates the imagery of tung blossoms with festive motifs to convey an elegant yet modern tone. The composition is clean and structured, using bold lines and refined balance. The deep red and gold palette highlights both sophistication and sincerity, reflecting the brand’s refined aesthetic.
In terms of design details, selected portions of the tung blossom artwork are cropped and framed with generous white space, adding depth and a sense of rhythm to the layout. The gold-foil finish on the flower stamens enhances the tactile quality and visual richness, creating a subtle shimmer that symbolizes hope and blessing.
Visual Design Ting-Shan Lin
Photography Yi-An Chen
Year 2024
Print 泓睿印刷
Paper 麗綺彩畫
