小店咖啡 Little Shop Coffee
Client 小店咖啡
Visual Design Ting-Shan Lin
Year 2022
小店，是一間在屏東巷弄的獨立自烘咖啡店，店裡不大卻很溫馨，沒有刻意裝潢擺設，但四處可見各式咖啡器材，和店主的喜好收藏，讓人不自覺感到放鬆，彷彿走進朋友家作客，享受一杯咖啡的愜意時光。
小店咖啡的店名顧名思義，就是將店主希望開設一間簡單、沒有太多煩擾的咖啡店，降低自我意識，不需要和別人比較、只要潛心專注烘製好喝的咖啡。 因此logo設計上直接傳遞品牌的初衷「用心烘豆，誠心分享」，以簡單的手繪線條勾勒簡約人物外型， 並且用「小」字來點綴五官，呈現柔和、包容的表情。也將擁抱的手和烘豆機的輪廓結合，展店店主對咖啡發自內心的真誠和喜愛，並傳達想以咖啡與人們建立感情連結。用最誠懇的心 邀請各路的咖啡愛好者，一起來小店品嚐咖啡的簡單美好。
Little Shop Coffee is a smell coffee shop located in Pingtung City. The master focuses on making good coffee, trying her best to bring amazing coffee beans to the customers. We believe that coffee is not only a drink, but also a lifestyle. The main goal here is to create a cozy space, let everyone enjoy a cup of good coffee and the leisure time.
We used the chinese word ”小, in English, small” as the graphic element of the main brand, transforming it in a facial features. The hug hands combined the line of the coffee roaster, also represented the love of coffee and the connection of people and coffee. Therefore, small, coffee lover, roaster, became a strong element to the visual identity of the branding.
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