農人祭 農票 Farmimg Ticket
Visual Design Ting-Shan Lin
Photo Credit Ting-Shan Lin
Year 2018
1950年代，中國官方針對城鎮居民發行一系列的商品購買憑證（糧票、副食品券、工業券）。而台灣在土地改革時也發行類似的「土地債券」和「甘藷兌換券」兩者皆可以憑票換取對應的糧食或農作物。在大饑荒的年代，糧票可以說是人民的救命兌換券。
農人祭以農為本、民以食為天，因此票券設計以傳統糧票發想。為了讓票券較有現代感，將繁複的花紋圖樣以線條簡化，並加入農民及音樂元素：吉他pick的邊角花紋、搖滾歡唱的農民插圖、田埂線條的邊框等。希望參加音樂季的民眾看到票券後能夠耳目一新，並能細細品味農業的不同時空背景的文化。
In 1950s, Chinese government issued a series of different purchase vouchers for food and grocery. At the same time, Taiwanese government also released the bonds for people to exchange daily supplies during the land reformation. Both acted as “the first aids” back to the famine time in the past.
The tickets are designed according to the vouchers/bonds, as the main concept of Farmers’ Rock focus on agricultural activities. The ticket pattern is simplified and comes along with the farmer image and some music elements in order to make the tickets modernistic, which offers a chance for attendees to experience different cultural background.
