阿滿廚房 A-Man Grandma Handmade Kitchen
Client 阿滿廚房
Visual Design Ting-Shan Lin
Year 2022
阿滿廚房使⽤阿嬤的祖傳秘⽅,嚴選新鮮食材,用最厚工的方式,滷製出⼀鍋⼀鍋的美味傳統⼩吃。「有⼀種餓,叫做阿嬤覺得你餓。」
以古早味零嘴滿足孫兒們的胃,進而推出自己的品牌來征服消費者的味蕾,用最富人情味的傳統小點喚起每個⼈⼼中最柔軟的家鄉記憶。市⾯上的精緻美食不斷改良、推陳出新,但取代不了的總是那抹兒時滋味。那是由廚房傳出的切菜聲、滾⽔聲、還有陣陣飄出的誘⼈香氣所組成的--家的味道。
Logo設計以「阿嬤的秘制滷味」為主要的溝通方向,以傳統陶鍋和斗方帶出古早味的意象。並將阿嬤名字的「滿」字以飽滿具有份量的書法字呈現,讓人一眼就能感受到滷味的飽滿多汁,也能感受到阿嬤對家人滿滿的愛和為家人準備滿滿的食物。
A man Grandma Handmade Kitchen is a tradtional braised dishes located in Pingtung City. As the proverb goes, There is a kind of hunger called Grandma thinks you are hungry. We hope the logo branding can delivery the image of grandma's endless love and food.
The Chinese word "滿" is not only Grandma's name, but also means rich in food. In Chinese New Year, people love to write 滿 on the red couplets for praying endless food. This is why we used the couplet of 滿 on the pottery pot as the graphic element of the main brand.
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